The Challenge: Scaling Without Sacrificing Quality

Tour Marbella was managing its tours using paper calendars and Excel sheets, which quickly became inefficient. With a lean team and multiple listings across different OTAs, manually updating availability and confirming bookings became both time-consuming and risky.

‍

“We were doing everything ourselves. Updating platforms took a lot of time, and we were worried about overbookings” the team shared.

They realized that to continue growing without compromising their guest experience, they needed a centralized system to automate and streamline operations.

The Solution: API Integration via Bókun and GetYourGuide

Tour Marbella partnered with Bókun, a GetYourGuide Connectivity Partner, to access API-powered channel management. Through Bókun, they connected to several OTAs, including GetYourGuide, one of their main drivers of bookings.

"Selling with GetYourGuide allows us to grab clients' attention easily and is one of our main booking sources."

‍

With API connectivity, they could:

• Sync availability in real time
  

• Automate booking confirmations

• Centralize inventory and booking management

‍

This eliminated repetitive admin tasks, reduced the risk of double bookings, and gave them full operational control.

‍

The Results: Over 50% Increase in Bookings

After integrating with GetYourGuide and other resellers via Bókun, Tour Marbella saw bookings increase by more than 50%. The API connection enabled instant confirmation, improved visibility on distribution platforms, and gave them the flexibility to scale while maintaining service quality.

“Everything became easier. We had more time to focus on our guests, and we weren’t constantly updating systems manually.”

‍

Key benefits included:

• Fewer booking errors and smoother calendar management
  
  
• A better experience for customers thanks to instant confirmation
  
  
• More time for staff to focus on delivering excellent tours

• Real-time data to guide decisions and future growth

Looking Ahead: A Smarter, Scalable Business Model

Tour Marbella continues to expand while maintaining their signature service quality. By embracing API connectivity through Bókun, they’ve created a streamlined, scalable system that supports their growth.

“Connectivity helped us modernize and grow without losing the personal touch that defines our tours.”

‍

Tour Marbella‘s partnership with Bókun has been instrumental in overcoming booking challenges and helping to enhance their operational efficiency. By using Bókun’s easy-to-implement widgets, extensive Marketplace, and additional features like Promo Codes and Google Calendar integration, Tour Marbella has significantly increased their online presence and bookings.

Start your free 14-day trial today with Bókun

Bókun’s mission is to help your tour and activity business generate more bookings with less work. Start your free 14-day trial today to explore our software can help you save time and grow your business.

‍